Social in the City (formerly “Summer in the City”) is the UK’s largest and longest-running Online Video Event! Our events are for everyone with an interest in online video, whether they be creators, viewers, or industry professionals looking to gain more of an insight into the online community.

Since its inception in 2009, SitC has allowed attendees to make lasting connections with one another, whilst also providing opportunity to learn and be entertained through discussion panels, workshops and live performances. These activities, combined with our meet and greets, and expo hall stages also allow featured guests and the attending community to connect in a fun environment!

Want to know more about Social in the City and what you’ll be able to find at this year’s event? Carry on reading!

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What Happens at Social in the City?

Meet & Greets

All ticket holders are able to enter our Meet & Greet Ballot Lottery, which gives every attendee an equal chance to meet their favourite creators at the show! Our Meet & Greet system is in place to give everyone an equal chance at meeting their favourite creators. This year’s system will be live a few weeks before the show – Applications are open for one week
(Click here for more info!)

Explore our Expo Hall

Our Expo Hall sits at the heart of Social in the City!
Film Videos & take Pictures in our Content Zone, Visit Creator Merch Stalls and Sponsor Booths, or enjoy live panels, Q&As, gameplay and more on our content stages! 
(As we make a smaller return after two years away due to covid, our funfair section & themed stages will not be at the 2021 event, but will be back in 2022!) 

Discussions and Q&As

Our Discussion Panels foster open discussion amongst Featured Creators on a range of Community & Creator topics. Many popular panels cover social discussions within the community, such as Women Online, LGBTQ+, Ethnicity & Diversity and Mental Health.

Other discussions may be more creator specific, such as Creator Responsibility, Collaboration, Streaming and our Small Creators panel. We even cover specific areas of the online world through Art, Gaming, Fashion, Beauty, Travel and many more discussions!

Creator Village & Merchandise

If you’re looking to spot your favourite creator out in the wild, the Creator Village is a good place to start! Here dozens of the biggest creators on our line up have stands where you can grab the latest magnificent merch! Many creators spend hours at their stands meeting attendees, so the meet and greet ballot is far from the only way to meet creators at SitC.