Social in the City (formerly “Summer in the City”) is the UK’s largest and longest-running Online Video Event! Our events are for everyone with an interest in online video, whether they be creators, viewers, or industry professionals looking to gain more of an insight into the online community.

Since its inception in 2009, SitC has allowed attendees to make lasting connections with one another, whilst also providing opportunity to learn and be entertained through discussion panels, workshops and live performances. These activities, combined with our meet and greets, and expo hall stages also allow featured guests and the attending community to connect in a fun environment!

Want to know more about Social in the City and what you’ll be able to find at this year’s event? Carry on reading!

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What Happens at Social in the City?

Live Performances

Our Main Stage provides a jam-packed evening of entertainment with amazing Live Performances, Stage Games, Q&As and Entertainment Sessions! Our Main Stage Show takes place on Saturday & Sunday at Social in the City, with a different line-up each night! 

Meet & Greets

All ticket holders are able to enter our Meet & Greet Ballot Lottery, which gives every attendee an equal chance to meet their favourite creators at the show! The ballot opens a few weeks before the show and will stay open for up to 3 weeks!  (Click here for more info!)

Discussions and Q&As

Our Discussion Panels foster open discussion amongst Featured Creators on a range of Community & Creator topics. Many popular panels cover social discussions within the community, such as Women Online, LGBTQ+, Ethnicity & Diversity and Mental Health.

Other discussions may be more creator specific, such as Creator Responsibility, Collaboration, Streaming and our Small Creators panel. We even cover specific areas of the online world through Art, Gaming, Fashion, Beauty, Travel and many more discussions!

Our Full Schedule will be available HERE ahead of the event!

Explore our Expo Hall

At the heart of Summer in the City is our Exhibition Hall. Our Expo Hall Features its own stages in the form of our Gaming Stage, a Fashion and Beauty Stage, and a Lifestyle Zone! You will also find Creator Merchandise, Sponsor Stands and various photo opportunities to enjoy with new & old friends!
Did we mention the funfair rides..? Don’t miss those!

Creator Village & Merchandise

If you’re looking to spot your favourite creator out in the wild, the Creator Village is a good place to start! Here dozens of the biggest creators on our line up have stands where you can grab the latest magnificent merch! Many creators spend hours at their stands meeting attendees, so the meet and greet ballot is far from the only way to meet creators at SitC. 


Bringing the festival feel to SitC, the funfair has been a great addition to the event. In the past we’ve seen Bumper Cars, Waltzer, Miami, Fun House and Giant Inflatables!

We change the rides each year, so stop by to see which rides we have in store for you at our next event!

Gaming Stage & Gaming Area!

Fan of Streaming and Gaming Content?! We have an ENTIRE STAGE dedicated to Gaming! Our Gaming Stage features live tournaments, gameplay sessions and discussion panels on all things.. gaming! 

We also have a Gaming Area at the show, which allows you to play some of the latest games with friends and connect with other attendees at the show!

Craft Fair

The SitC Craft Fair has become an integral part of the Expo Hall; full of independent artists and craftspeople selling clothing and accessories, jewellery, original artwork, and much more! You haven’t fully experienced Social in the City until you’ve taken a walk around the Craft Fair and seen all the wonderful things on offer.