CREATOR & INDUSTRY DAY

Friday 26th November 2021, London ExCeL

SPONSORED BY

Join us on Friday 26th November 2021 at London ExCeL for Social in the City’s Creator & Industry Day sponsored by Jellysmack!
SitC’s Creator & Industry Day is for  Active Content Creators, Brands & Industry Professionals within the Content Creator / Social Media Space to gain insight, learn and connect through panels, workshops and networking areas.
Our Creator & Industry Day does not feature community panels, or meet-ups.
Please purchase a Saturday, Sunday, or Weekend ticket if interested in those parts of our event! 

SitC Creator & INdustry Day TICKETS

Creator & Industry Schedule 2021

FEATURED SESSION

1:00PM | ROOM A

How to Go Multi-Platform Without Losing Your Mind

Sponsored by Jellysmack

When creators only use one platform, they’re leaving fans and money on the table. A multi-platform presence is crucial to open up new avenues of growth and navigate algorithm changes outside a creator’s control. Join Jellysmack’s Harry Levy, Head of Sales and Partnerships, EMEA & LATAM to hear about the positive impact of going multi-platform and how to do it without burning out. 

11:00AM | ROOM A

Social Media: What should brands be looking out for in 2022?

Danny Collins (Strategy Director, ROCKET)

11:00AM | ROOM B

How #GoodInfluence can help sell values, not products to Gen Z

Beth Heard (Influencer Talent Manager, Sixteenth) 

11:30AM  | ROOM A

Amplifying Content Creation with Production Teams

Finlay Coulter (Potent London)

11:30AM | ROOM B

Gamification for Creators: The secret trick to 2x your engagement & turn audiences into Communities.

Wesley Ellul (Founder, Quizando)

12:30PM  | ROOM A

Creator Revolution: The next decade in influence

Olivia Yallop

We’re joined by Olivia Yallop, Author of Break the Internet: In the pursuit of influence, as Olivia discusses the next decade in Influence and what to expect for our ever evolving content creator space. 

12:30PM | ROOM B

The secret to influencer marketing: what brands and creators wish each-other knew

Sammy Albon (Senior Creative Strategist, Digital Voices), Chloe Ettinger (Creative Strategist, Digital Voices) 

From the importance of authenticity to discussing creativity and trust at the core of the relationship between brands and creators, Chloe and Sammy will deliver an engaging and insightful session for brands new to influencer marketing, those who have worked with creators before, and content creators who are rarely offered a chance to see what motivates brand’s decisions.

13:00PM  | ROOM A

Building your Creator Economy ⚡️

Sponsored by Xpo App

Lotanna Ezeike (Founder & CEO, Xpo), Cajovi (Head of Communitu, Xpo App)

Building Your Creator Economy ⚡ – A discussion that explores the effects of the creative revolution and how to prepare for this shift. 
  • The Creative explosion: How much is all really worth? 
  • Reality Check – If you’re a creator… you are a business!
  • The XPO way: Providing on demand finance for an on demand workforce

13:00PM | ROOM B

The In & Out of Making a Podcast

James Erskine (CEO & Founder, ROCKET), Luke Cutforth, notcorry

13:30PM  | ROOM A

How to Go Multi-Platform Without Losing Your Mind

Sponsored by Jellysmack

When creators only use one platform, they’re leaving fans and money on the table. A multi-platform presence is crucial to open up new avenues of growth and navigate algorithm changes outside a creator’s control. Join Jellysmack’s Harry Levy, Head of Sales and Partnerships, EMEA & LATAM to hear about the positive impact of going multi-platform and how to do it without burning out. 

14:30PM | ROOM B

The Rise of Content Creator Houses

Abi Hand (Talent Manager, Komodo), Monty Keates, Jack Fergi, Ben Rosen (Connect Management)

A panel discussion about the rise of Content Creator Houses, as well as the in and out of what goes into a successful creator house 

15:00PM | ROOM B

15:30PM  | ROOM A

15:30PM  | ROOM B

The New Normal in Content Monetisation

Sponsored by Contribee

16:00PM  | ROOM A

How To Get Ahead on Instagram in 2022

Laura Ridgers (Influence Tomorrow) 

16:00PM | ROOM B

A panel discussion around the importance of letting creators do what they do best and create content freely in their own style and authenticity. The panel will explore past experiences, as well as the best ways to ensure authenticity online! 

16:30PM | ROOM B

#LearnOnTikTok: The Future Of TikTok

Faith Blumberger (Head of Talent at REDPILL), Henry Collins (Operations Director at REDPILL), Max Klymenko (Special Guest Content Creator), Joshua Cubed (Special Guest Content Creator)

With the explosive growth of educational content on the platform after the launch of #LearnOnTikTok, we take a look at how entertainment and information have combined to make TikTok one of the major heavyweights in edutainment.